The Album – making the album and when to have it ready

You must not make the mistake of not having your debut album ready before the campaign of your first song. Should the first song you campaign take off exceeding your expectations you will be very busy in the promotion of the campaign doing press interviews, attending photo sessions, performing at shows and in and out of endless radio stations across the country. You will have very little real time to creatively assemble an album. Should the aforementioned happen there could be strong industry and consumer demand for your album and you should be in a position to feed the appetite of this insatiable but fickle market.

You must give the market what it wants, when it wants it and you will do very well with album sales. You must meet the market demand for your offering at its peak and without a crystal ball you have no idea when this is likely to be.

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