Sponsorships – creating other income streams from commercial
You would be very judicious to pursue commercial sponsorship opportunities
in the early life of your campaign. This is a course of action
your competition will not be taking and by default could be placing
you at an extra advantage point. This is because over the longer
term your competition may not be able to sustain their campaign
due to being under funded and under publicised. On the other hand
you could be additionally funded and publicised because of sponsorship
support that is in place and this extra leverage could make all
the difference to the commencement and sustainability of your
career and especially between your campaigns.
Ideally you would need to engage talks with prospective sponsors
during your campaign and complete such sponsorship deals at
the peak of your campaign in order to maximise its value. To
achieve this endeavour you should retain the services of your
manager or another person who is commercially minded and astute.
This individual will have the remit to seek out commercial sponsorship
opportunities that will make sense to the sponsor and of economic
benefit to you.