Base – building an enviable fan base that will increase
your publicity and make you money
The importance of having a fan base that you regularly interact
with cannot be emphasised enough.
With the internet you can interact with your fan base as often
as you like provided you have their emails and mobile phone
numbers. This unrivalled and direct access allows communication
to go both ways between you and your fan base. What’s
more you are able to test versions of your song and receive
feedback that you can act upon without delay.