International – exploiting the release internationally and making vast sums of money

If you have signed a record deal with a major record label there is every possibility your campaign could be on course for an international market provided it has done particularly well in the UK and there is a business case to enter international territories with your campaign.

That said a major record label will not, as a matter of routine, go international with your campaign. They will insist on a compelling case for undertaking such an endeavour that would need to be evidenced by consumer demand from international territories.

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