Promotion & Plugging – how to get radio promotion and
your song play listed on main radio stations
Radio promotion and plugging is an area in music
promotion that is not best understood by new comers and those
on the fringe of the music industry.
Radio promotion is to promote the song to radio and win over
certain djs who will evangelise the song to their audience.
This is usually done by a dj that presents a specialist radio
show which is normally between the hours 6pm and 7am. Through
regular support of the song with radio plays other djs who present
specialist shows will pick up on the song and rally their support
with radio plays and promotion talk. Although this activity
will be limited to the specialist shows during the hours of
6pm and 7am, over the course of time, and provided that such
activity is replicated onto other radio djs from other radio
networks then this collective activity will certainly build
the campaign momentum across radio networks during the specialist
radio shows programme scheduled times.