Release – ensuring the momentum is right for self release
and how to do it
You could off course decide to release the song yourself but to
do so must not be a decision taken without much considered thought
and in the absence of funding and a strategic plan.
Every attempt should be given to secure the release of the
song by a major record label. This is because the major record
labels have got the infrastructure in place. They have the funding,
the publicity machine to mount a comprehensive campaign and
established nationwide route to market to put your release into
all retail chains across the country.