the song – why it’s so important to test the song
For new and emerging artists it makes real and beneficial sense
to first test your freshly produced song amongst a group of radio
and club dj professionals before embarking on a full campaign
onslaught onto the main music community whether specialist or
mainstream with your song.
You want to be sure the song works well on the small group of
influential professionals because if it works well on them it
will work well on the majority and it is acceptance and love from
the majority that you want. If it doesn’t work well on this
professional group you should not precede further with the song
in its current form. To do so could loose valuable support and
risk alienation of the song from this influential group of professionals.
It is the professionals’ job to break new and emerging artists
and their music onto the mainstream so you need them on side.