Testing the song – why it’s so important to test the song to industry

For new and emerging artists it makes real and beneficial sense to first test your freshly produced song amongst a group of radio and club dj professionals before embarking on a full campaign onslaught onto the main music community whether specialist or mainstream with your song.

You want to be sure the song works well on the small group of influential professionals because if it works well on them it will work well on the majority and it is acceptance and love from the majority that you want. If it doesn’t work well on this professional group you should not precede further with the song in its current form. To do so could loose valuable support and risk alienation of the song from this influential group of professionals. It is the professionals’ job to break new and emerging artists and their music onto the mainstream so you need them on side.

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